72andSunny teamed up with Adam Carolla to prank children on behalf of Activision’s new game Skylanders Trap Team.
The online spot was filmed at a Glendale, California Toys R’ Us, where Carolla acted as the evil voice trapped within the game’s crystal trap. Unsuspecting kids visiting a demo of the game were surprised by Carolla’s voice, as the evil trapped within, and mostly amused by their interactions with the inanimate object — although one kid was insightful enough to call Carolla “the most annoying person in the world.”
The team at 72andSunny chose selected pieces from their footage and edited it down to a 3:19 video for the online spot. While the rest of us may be a bit jaded by the whole prankvertising approach, the kids involved seemed to be having a blast, and we imagine young Skylanders fans will want to share this one and/or beg their parents to buy them the new game.
Credits:
Activision
Chief Executive Officer: Eric Hirshberg
Chief Marketing Officer: Tim Ellis
SVP of Consumer Marketing: John Coyne
Director of Consumer Marketing: Hjalmar Hedman
Manager, Consumer Marketing: Eneida Mejia
72andSunny
Partner, Chief Creative Officer: Glenn Cole
Executive Creative Director: Frank Hahn
Creative Director/Writer: Tim Wolfe
Creative Director: Michael Bryce
Senior Designer: Travis Swingler
Junior Writer: Taylor Black
Junior Designer: MyTran Dang
Director of Film Production: Sam Baerwald
Executive Producer: Dan Ruth
Film Producer: Jeff Yee
Sr. Business Affairs Manager: Amy Jacobsen
Business Affaris Manager: Kelli Ventrelli
Business Affairs Coordinator: Amy Shah
Group Brand Director: Mike Parseghian
Senior Brand Manager: Torie Gleicher
Brand Manager: Tashi Oszvald
Brand Coordinator: Erica Goitia
Group Strategy Director: Bryan Smith
Strategy Director: John Graham
Senior Strategist:Daniel Teng
72 Studio
Editor: Jason Lewis
Assistant Editor: Shawn Kohne
Post Producer: Benjamin Bragg
Helo
Director: Jeff Tremaine
Executive Producer, Partner: Justin Moore-Lewy
Managing Director, Partner: Brendan Kiernan
Producer: Tina Nakane