adam&eveDDB See ‘Gliding Lights’ for Sony

By Patrick Coffee 

The latest spot advertising Sony’s newest smartphone goes well beyond your standard product demo.

The ad, created by adam&eveDDB as part of the brand’s “demand great” campaign, shows us an (almost certainly exaggerated) sequence starring several well-lit skiiers and the best cover of Kavinsky’s “Night Call” to date:

The spot looks like an attempt to position the phone itself — which has not been released yet in the U.S. and will probably make its first appearance stateside in October a mere six-plus months after its predecessor’s debut — as a superior alternative to better-known competitors.


We’re not sure about all that, but the visuals are impressive.

For adam&eveDDB:

Executive Creative DirectorsBen Tollett

Creative DirectorsAidan McClure, Laurent Simon

Planning Partner: Toby Harrison

Group Managing Director: Xavier Rees

Business Director: Ken Mulligan

Account Director: Britt Lippett

Account Manager: Giulia Borina

Agency Producer: Jack Bayley

Creative Producer: Hulya Corty


Production company: Outsider | The Corner Shop

Director: Peter Thwaites

Light technology: Legacy Effects

Editing: Work Post

Soundtrack name and composer: ‘Nightcall’ by London Grammar

Post-production: Smoke & Mirrors

Photographer: Ben Stockley