The latest spot advertising Sony’s newest smartphone goes well beyond your standard product demo.
The ad, created by adam&eveDDB as part of the brand’s “demand great” campaign, shows us an (almost certainly exaggerated) sequence starring several well-lit skiiers and the best cover of Kavinsky’s “Night Call” to date:
The spot looks like an attempt to position the phone itself — which has not been released yet in the U.S. and will probably make its first appearance stateside in October a mere six-plus months after its predecessor’s debut — as a superior alternative to better-known competitors.
We’re not sure about all that, but the visuals are impressive.
Executive Creative Directors: Ben Tollett
Creative Directors: Aidan McClure, Laurent Simon
Planning Partner: Toby Harrison
Group Managing Director: Xavier Rees
Business Director: Ken Mulligan
Account Director: Britt Lippett
Account Manager: Giulia Borina
Agency Producer: Jack Bayley
Creative Producer: Hulya Corty
Production company: Outsider | The Corner Shop
Director: Peter Thwaites
Light technology: Legacy Effects
Editing: Work Post
Soundtrack name and composer: ‘Nightcall’ by London Grammar
Post-production: Smoke & Mirrors
Photographer: Ben Stockley