Ad Council Announces New President/CEO

By Patrick Coffee 

Laura ShermanSeveral months after the April announcement that Peggy Conlon would step down after 15 years as president/CEO of The Ad Council, the group has announced her successor: Lisa Sherman will assume the role starting November 3rd.

Sherman spent eight years launching and managing Viacom’s LGBT-themed channel Logo TV, where she most recently served as EVP/general manager. Sherman announced her resignation from that role nearly one year ago, and in the meantime has held advisory roles such as Vice Chair of the Board of the New York City-based God’s Love We Deliver, a non-profit that “delivers meals…to those who are seriously ill.”

Before joining Logo, Sherman spent nearly two decades in various communications/marketing roles with Verizon and founded a marketing services company called Women’s Sports Network. She also brings agency experience to the new role after spending two years at Hill Holliday New York as EVP/SVP of new business and account management.


Laura Desmond, the global CEO of Starcom MediaVest who became the Council’s new chair in July, had this to say about Sherman:

 “Her background spanning media, advertising and corporate brands, as well as the charitable arena, provide her with a unique 360 view that will serve the Ad Council well.”