We Hear: RJR/Camel Leaves BFG

By Patrick Coffee 

RJRT Logo cmyk2Details on this post are vague and we’ve received no confirmation, but we hear that the R.J. Reynolds/Camel account is no longer with BFG Communications.

While the agency does not advertise its campaigns for Camel, research from the National Center for Biotechnology Information tells us that it worked over the past decade creating a series of events and websites designed to help the brand “[penetrate] the underground hipster scene” via associations with indie bands and other “lifestyle” indicators.

For context, RJR named the former head of nutrition at PepsiCo North America as its new president/CCO last week, and we first heard buzz about a frayed relationship between agency and client more than a month ago.


Today, several tipsters tell us that the loss of business led to the announcement of multiple layoffs today for the South Carolina/New York-based shop. One tip has the total approaching three digits.

Another tip claims that the company has moved from BFG to Havas; when pressed, agency spokespeople did not confirm the win.

Updates as they arrive.