DDB &Tribal Introduces KLM’s Lost & Found Team Mascot

By Erik Oster 

DDB & Tribal Worldwide, Amsterdam introduces KLM’s Lost & Found Team with a new video highlighting the team’s adorable canine mascot.

Since KLM receives 40,000 questions via social media every week, and many of them relate to missing items, the company decided to set up a dedicated Lost & Found team. The team “uses all available information like seat numbers, phone numbers and public social media details to reunite passengers with their belongings.” DDB & Tribal decided they were missing something, however: a search dog.

“We were told that the members of KLM’s Lost & Found team sometimes track down passengers before they even realize they’ve lost something,” said Alex Herwig and Jeroen Thissen, creatives at DDB & Tribal Worldwide. “We feel they are a bit like detectives. So to illustrate that KLM goes above and beyond for their passengers, we decided to involve a search dog.”

In the video, the search dog can be seen reuniting passengers with missing items, training and getting friendly with KLM staff. It’s worth a quick 90 seconds for a look at KLM’s mascot in action, but if you want to skip the introduction and get straight to the canine cuteness, skip to around the 30-second mark or so.


Agency: DDB & Tribal Amsterdam

Productiemaatschappij: Big Shots B.V.

Regisseurs: Danny van den Bersselaar, Elian Wils

D.O.P.: Daan Steijnen

Producer: Merle Wils

Online: Big Shots B.V.

Sound Producer: Lodewijk Pöttker

Muziek : Massive Music