We’ve seen Draft and GlobalHue’s POV when it comes to marketing the 2010 Census, and now it’s the Latino community’s turn. Here’s the premise of a new PSA campaign that’s targeted at the Latino market called “Be Counted, Represent”: Wilmer Valderrama, Rosario Dawson, veteran character actor Luis Guzman, Jorge Garcia from Lost and many others star as house party-goers who wind up getting in a heated debate about whether or not to take part in the Census. Judging by the first clip below, Fez is one of the dissenters (and a conspiracy theorist to boot) while the lovely Dawson argues for it.
This is just part 1 in an ongoing series (part 2 is after the jump) for “Be Counted” and can also be viewed at the campaign’s online hub, which was set up by U.S. Census partner Voto Latino.
More: “La Comunidad Plays with Converse, Announces Dramatic Name Change”