W+K New York have a new “This is SportsCenter” spot for ESPN featuring Metallica.
The agency has some fun with the idea that with Mariano Rivera now retired, Metallica doesn’t have a lot to do around the ESPN offices. Metallica looks for other athletes in need of entrance music, with less than satisfactory results, as well as other things to do around the office. Hosts Jay Harris, Scott Van Pelt and Stuart Scott also appear in the spot, which debuts today in anticipation of tonight’s Gillette Home Run Derby. The spot neglects to mention that Metallica still provide entrance/walk-up music for players including Rays reliever Grant Balfour, Phillies closer Jonathan Papelbon and White Sox first baseman Paul Konerko, but then that would kind of ruin the premise. Stick around for credits after the jump.
Credits:
W+K NEW YORK
Creative Directors: Brandon Henderson, Caleb Jensen
Art Director: Dan Oliva
Copywriter: Scott Mahoney
Executive Producer: Temma Shoaf
Account Team: Casey Bernard, Alex Scaros
PRODUCTION
Production Company: O Positive
Director: David Shane
Executive Producer: Marc Grill
Line Producer: Marc Grill
Director of Photography: Dave Morabito
EDITORIAL
Editorial Company: Mackenzie-Cutler
Editor: Ian Mackenzie
Assistant Editor: Mike Leuis
Post Producer: Sasha Hirschfeld
VFX
VFX Company: The Mill
Producer: Clairellen Wallin
Lead Flame Artist/Creative Director: Jamin Clutcher
Assist: Brandon Danowski
MIX
Mix Company: Heard City
Mixer: Philip Loeb
Producer: Gloria Pitagorsky