CBS must have been happy with the results from their first Tweet Week back in April since they’re now underway with two full “Tweet Weeks” involving exclusive chats with shows from their upcoming launches. This is an innovative move from the network that tends to skew towards older generations.
Each night this week fans could go to CBS.com’s Tweet Week page to watch a 15-minute clip featuring a look into the fall schedule. They’ve managed to get a long list of stars from their shows involved, solidifying the value in getting talent involved in social TV campaigns. Also, they’ve partnered with Chevy to present their Tweet Week page, designed with sleek social API integrations using Gigya for multiple-network logins. Here’s the list of next week’s tweet events followed by an interview with Chris Ender, Senior Vice President, Communications, for CBS Television.
Monday, September 19
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