W+K Portland, Craig Robinson Return for Dodge Dart

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By Erik Oster Comment

W+K Portland launched the “Don’t Touch My Dart” campaign earlier this month, pairing comedians Craig Robinson and Jake Johnson. Well, it’s a few weeks later and the duo are back for several follow-up spots the agency has released for the campaign, along with a new interactive digital experience.

In the 30-second “Craig,” Johnson tries to get Robinon’s attention by repeatedly saying his name while he cleans and admires his Dart. Robinson spends the whole time ignoring him, leading into the “Don’t Touch My Dart” tagline (along with accompanying music, composed and performed by Robinson) and a prompt for viewers to “See what happens when you touch my dart.” Clicking on the link leads to an interactive digital initiative where you can move your cursor to “touch” Craig’s dart and see what happens. Try it for yourself here, and stick around after the jump for a couple for “Voice Touching” and “Birdhouse.”