Now AdAge tells us that White Castle is shopping again.
Incumbent Zimmerman is still in the running, and the report gives us little in the way of details regarding other candidates. Here’s this word from the home of the Slider:
“We always look at all of our partners on a regular basis, every five to seven years,” said Kim Bartley, White Castle VP-marketing and menu development. The marketer issued a request for proposals to agencies in June and has seven shops in the running, she said. It plans to make a decision by October.
The review comes five months after Grey won the Papa John’s account.