Saatchi & Saatchi Creates Dual Spots Featuring NFL Rivals for Duracell

By Erik Oster 

Saatchi & Saatchi created a pair of spots for Duracell featuring NFL rivals the Seattle Seahawks and San Francisco 49ers.

Both spots carry the same message: “When the game’s on the line, the NFL trusts Duracell Quantum to power their gameday communications.” The difference is that one spot presents this from the Seahawks’ perspective (on offense), while the other examines things from the 49ers’ point of view (on defense), leaving the ultimate outcome of a game defining play up in the air. After the viral success of  Saatchi & Saatchi New York’s “Power Your Game” spot back in January, these efforts feel a bit lightweight by comparison. Still, the different views of the same play approach is at least somewhat interesting and the continued NFL partnership should appeal to football fans.

Stick around for the 49ers version after the jump.


Client: Duracell
Titles: Duracell Quantum Powers The San Francisco 49ersDuracell Quantum Powers The Seattle Seahawks

Agency: Saatchi & Saatchi
Chief Creative Officer: Jay Benjamin
Executive Creative Director: Peter Smith
Creative Directors: Garrett Jones, Billy Jones
Senior Copywriter: Lincoln Boehm
Senior Art Director: Nathan Wigglesworth
VP, Executive Producer: Bruce Andreini

Production Company: Anonymous Content
Director: Christopher Sargent
Executive Producer: Jeff Baron
Producer: Paul Ure

Editorial Company: Whitehouse Post
Editor: Shane Reid
Assistant Editor: Sam Perkins
Senior Producer: Melanie Klein
Executive Producer: Lauren Hertzberg