‘The Match’ Kicks Off in Samsung’s Galaxy S5 Saga


By Kiran Aditham Comment

Just in time for today’s World Cup opener between Brazil and Croatia, Samsung, Psyop and Cheil have finally unveiled the first episode of “The Match,” the final installment in its ongoing sci-fi saga touting the Galaxy S5 that features the world’s best soccer players including Cristiano Ronaldo and Lionel Messi taking on an alien invasion.

Now that we’ve caught a glimpse of the alien overlord leading the extraterrestrial charge in the previous “Training” installment, it’s time to officially do battle on the pitch in this ambitious effort, which kicked off late last year via a series of teaser clips. With all the feel of a feature film cut condensed into mere minutes, the ongoing campaign can only fan a World Cup fan’s flame and has us anticipating episode two, which is coming soon. Bring it. Credits after the jump.

Agency: Cheil Worldwide
Executive Account Director: Eunsook Koh
Senior Account Director & Strategist: Koeun In
Account Directors: Taekkyun Yun, Sungho Kim, Banya Kim
Account Managers: Kippeum Ohn, Eunyoung Choi

Production Company: Psyop
Directors: Todd Mueller & Laurent Ledru
Managing Director: Neysa Horsburgh
Executive Producer: Luisa Murray
Producer: Drew Bourneuf
VFX Supervisor: Kyle Cassidy
Writers: Brian McCauley Johnson, Marc Hyman, Drew Bourneuf