Richmond, Va.-based The Martin Agency has been cashing in with a certain talking camel for an insurance company lately. It seems they finally earned enough money to save up for a big move — to London.
UK’s Campaign reports that the 49-year-old agency has long had its sights set overseas:
Matt Williams, the chief executive of the US agency, said London has been “a goal for us for some time”.
Initial interviews to fill the ECD and MD roles are underway, and the agency hopes to have 10 to 15 people in the London office by the end of the summer.
In a statement, Martin CCO Joe Alexander described the city as “one of the world’s great creative markets,” noting the exceptional craftsmanship behind the ads produced there.
“It’s something we’ve always prided ourselves on, as well,” Alexander said. “But the proof will be in the size of our ideas and the quality of the execution. Those are the only things that matter.”