TBWA Makes Leadership Changes in Canada

By Kiran Aditham Comment

georgenhuyenWell, we’ve been hearing murmurs over the week about the status of George Nguyen, who has spent approximately the last eight months serving as managing director at TBWA\Toronto, which also works with the agency’s usual suspects including Nissan and Gatorade as well as several Canadian brands (as you’d expect). Well, Nguyen’s position has now changed as he’s assumed the role of chief strategy officer for the Toronto office (the managing director post is now obsolete). Prior to TBWA\Toronto, Nguyen spent four years as managing director of the network’s Vietnam branch. During his career, he’s also held planning posts at Arnold, Lowe and StrawberryFrog.

Along with Nguyen’s change in position, sources familiar with the matter tell us that Jay Bertram, who was running both TBWA\Canada and TBWA\Latin America, has returned to serve full-time as president of the former. From what we’ve been told, TBWA ¬†closed the Latam regional office “a short while ago” and relocated those on accounts to LA or New York and central support staff to New York. Bertram has had two tours of duty with TBWA, the most recent one lasting a dozen years. During his career, he also spent a lengthy amount of time as an exec at Cossette.