Energy BBDO Debuts Cannibal Potato Spot for Lay’s

By Erik Oster 

Chicago-based Energy BBDO are behind this new cannibalistic spot for Lay’s, featuring the classic Mr. and Mrs. Potato Head characters.

The 30 second spot, which was created in collaboration with production company Psyop and directed by Lauren Indovina and Borja Pena, shows Mr. Potato Head arrive home from work unable to find his wife. When he finally locates Mrs. Potato Head, he discovers her hiding in the pantry eating Lay’s. Mr. Potato Head overcomes his initial trepidation at delving into cannibalism immediately after trying a potato chip, accompanied by the tagline, “One taste and you’re in love.” Mr. and Mrs. Potato Head’s abhorrent crime against nature becomes their “little secret” in what, in a bizarre way, is something of a Valentine’s Day themed ad. The choice of Mr. and Mrs. Potato is something of a curious one, since Energy BBDO and Psyop had little chance of competing with Pixar’s likeness of the characters in the Toy Story series, and viewers will undoubtedly make that unfavorable comparison. Chalk this one up as a head spud scratcher. Credits after the jump. 



Energy BBDO

Chief Creative Officer: Dan Fietsam

EVP, Head of Production: Rowley Samuel

SVP, Group Creative Director: Tim Pontarelli

VP, Executive Producer: John Pratt

Integrated Producer: Shobin Mathew

Integrated Associate Producer: Sarah Tomick

Music Producer: Daniel Kuypers

Sr. Integrated Business Affairs Manager: Zoe Grubbe

Sr. Art Director: Isaac Pagan

ACD, Copywriter: Bowen Mendolson

Copywriter: Anthony Brooks/Allie Gehan


SVP, Client Service Director: Anna Bleers

VP, Account Director: Kate Houghton



Directors: Lauren Indovina, Borja Pena

Producers: Anna deCastro

Assistant Producer: Steve Intrabartola

Designer: Lauren Indovina, Eunice Kim, Hyesung Park, Borja Pena

Lead Technical Director: Aaron Baker

Modeler: Oliver Castle, Bryan Eck, Jordan Harvey

Rigger: Zed Bennett

Lighter: Justin Burton, Jonah Friedman, Andrew Gilbert, Jordan Harvey, Susie Jang

3D Generalist: Jonah Friedman, Joerg Liebold

3D Animator: Temp Artist NY 01, Roman Kobryn, Anthony Travieso

2D Supervisor: Joerg Liebold, Diego Vazquez

Storyboard Artist: Ben Chan

Compositor: Danica Parry, Tim Regan

Flame Artist: Yohance Brown

Tracker: Bogdan Mihajlovic

Editor: Victor Barczyk, Sarra Idris, Cass Vanini


Audio Post: Audio Producers Group

Engineer: Peter Erazmus

Producers: Mindy Verson and David Kaplan


Music: Nylon

End Tag Treatment: The Mill, Chicago