Stack Helps Nivea Men with ‘Life Hacks’

By Erik Oster 

Integrated agency Stack has launched a new campaign for Nivea Men Originals sharing “life hacks” to help make life a little easier for Nivea Men customers.

The online campaign launched today with the first “Life Hacks” video, which shows a bloke suiting up for a Sunday football (soccer) game while utilizing a series of lifehacks. These hacks include throwing wrinkly laundry in the tumble dryer with an ice cube instead of ironing (I’ve got to try that one), using rechargeable batteries in your remote, putting smelly shoes in the freezer to eliminate unpleasant odors (may cause cold feet), and others.


The “Life Hacks” campaign, which will appear across social media channels such as YouTube and Facebook, was designed around “the truism that men use the internet as a source of how-to guides, tips and new information,” explained Stack CEO Liz Wilson. “Life Hacks offers an original yet relevant way to engage with the audience who consider men’s skincare regimens as elaborate and cumbersome. It is a fun way of busting that myth.”

Check out the full video above, and keep your eyes peeled for more “Life Hacks” from Stack and Nivea Men in the near future.