Sources: Arnold Bows Out of CVS Pitch

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By Kiran Aditham Comment

CVS-pharmacy

Reliable sources familiar with the matter confirm that Arnold Worldwide’s Boston office, which has handled the creative business for drug store giant CVS for nearly four years (succeeding fellow Boston op, Hill Holliday, in 2010), is no longer in the review mix for the chain. From what we hear on the Spy line, the agency was set to engage and defend in final pitches next week but has suddenly withdrawn. Sources add that sister agency, Havas Worldwide, is still in the pitch. Other finalists also mentioned for the current creative review include Grey, BBDO NY and Lowe Campbell Ewald. No word yet on the matter from CVS itself, which touts 7,500 stores