CVS Narrows Creative Search to Finalists

Incumbent Arnold among them

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CVS has narrowed its creative search to a relatively long list of finalists, with contenders including incumbent Arnold and corporate sibling Havas Worldwide; BBDO; Grey; Ogilvy & Mather and Lowe Campbell Ewald, sources said.

Annual spending is around $115 million on the account that went into review earlier this month after Helena Foulkes was promoted to the role of president on Jan. 1. A 20-year veteran of the Woonsocket, RI company, Foulkes was most recently chief health care strategy and marketing officer, responsible for corporate strategy and enterprise marketing, government relations and communications.

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