Clemenger BBDO Wields Goofy Viking Spot for V Energy

By Erik Oster 

Clemenger BBDO’s Sydney branch teamed up with Exit Films and Tool for the goofy viking-themed spot for V Energy featured above.

“Hey, viking begins with ‘V,'” someone over at Clemenger BBDO presumably decided, and the agency ran with it. In the 30 second spot, a viking crew organizes a mutiny to overthrow their leader in favor of the same guy drinking V Energy because “He’s a bit better at pillaging and setting fire to things.” The V Energy drinking usurper bests the leader at axe throwing, naturally leading into V Energy’s “The Massive Hit That Improves You A Bit” tagline. The spot’s goofy humor, like the leader’s axe throw, misses the mark — largely because by now the whole vikings in advertising thing has been done to death. Maybe it’s time to stock up on some V Energy and work on some new, improved ideas. Credits after the jump. Credits:

Client: Frucor – V Energy
Agency: Clemenger BBDO Sydney
Executive Creative Director: Paul Nagy
Creative Directors: Malcolm Caldwell and Ian Broekhuizen
Senior Creatives: Ben Clare and Brendan Willenberg
Senior Account Director: Cate Stuart-Robertson
Account Director: Colin Fairley
Senior Account Manager: Melanie Spence
Account Executive: Nick Alcock
TV Producer: Jonathan Gerard
Head of Planning: Matt Walters
Planner: Simon Gibson
Production Company: Exit Films / Tool of North America
Director: Benjamin Weinstein
Executive Producer: Emma Lawrence
Producer: Jodi MattersonManaging Director: Corey EsseEditor: Bernard Garry ASE
Post-Production: Fin Design + Effects
Sound Design / Music: Song Zu