Shocker: Mazda Loss Results in Doner Layoffs


By Kiran Aditham Comment


Since yesterday, we’ve been deluged with tips that layoffs have been occurring at Doner as a result of the agency’s Mazda loss in June.

The agency responded to us with this statement:

“With the loss of the Mazda account we are currently working under our 90-day termination agreement. As expected, there are some employees who will be affected through layoffs. Out of respect for those affected, we will not provide further comment on this process beyond this statement.”

It shouldn’t come as much of a surprise as losing a big client generally equals major staffing cuts. From what spies are telling us, Doner’s Newport and Southfield offices have been hit hardest to the tune of 40 cuts, though this number is obviously unsubstantiated.

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