Portal A has a strange new campaign for Kimpton Hotels, imagining the hotel chain’s personalized rewards delivered by a satyr, the mythical half-man, half-goat creature.
The new spots promote Kimpton’s new karma feature, in which social interaction with the hotel will earn you karma for rewards. “Karma feels like magic, so what if something magical was behind it? That’s what led us to the idea of going behind-the-scenes with a mythical satyr character,” Creative Director Kai Hasson told Adweek.
So that makes sense…sort of. It still seems like a pretty big leap, since satyrs don’t actually have anything to do with karma. The spots feature rewards that we’re guessing the hotel doesn’t actually offer, as well, such as spelling your dog’s name out in dog treats. In the spot above that dog is a Boston terrier named Zeus, tying together the whole mythical Greek creature thread. In other spots it’s a sweet gin and juice spread and, rather creepily, a cutout of a half-naked man. Each ad ends with a delighted guest asking “Who does that?” which serves as the campaign’s tagline. Stick around for the other spots, along with limited credits, after the jump.
Client: Kimpton Hotels & Restaurants
Agency: Portal A Creative Director: Kai Hasson
Director: Sean Becker
Director of Photography: Chris Darnell
Producer: David Johnson
Executive Producers: Zach Blume, Kai Hasson, Nate Houghteling
Editor: Sari Tracht