Big Bad Wolf Reverses Fairy Tale Gender Roles for Rendez-vous

By Erik Oster 

Belgian agency Big Bad Wolf reverses fairy tale gender roles in their short spot for dating site Rendez-vous.

The spot, created with production company 3 Little Pix Studios opens with a heroine chopping through a thorny thicket with her sword. As she emerges on the other side of the thicket she sees a tower, followed by an amusing play on the Rapunzel story. It’s a simple approach, but a memorable one that should get people thinking of Rendez-vous. Stick around for credits after the jump.



Advertising Agency: Big Bad Wolf, Brussels, Belgium
Art Director: Nicolas Monnoyer
Copywriter: Jonathan Nyst
Illustrator: Victoria Bruneel
Photographer: François Starr
Voice over & Mix: La Vita E Media
Production / Post-production: 3 Little Pix studios