Ogilvy & Mather U.K. launched a new spot for Dove called “Amazing Moments: Louisa & Rob.”
This spot documents the unlikely pairing of the aforementioned Louisa and her teen crush. Seems that our Rob was in a boy band in Germany and that Louisa once hung a poster of him over her bed. (We know, you would never do anything like that.)
Years later they met in Los Angeles and fell in love…how convenient! In the spot, Louisa prepares to propose to Rob at the place where they first met.
The product placement in the spot is minimal, with a short shot of Louisa putting on Dove antiperspirant noticeable as she prepares for her proposal.
Of course, all the action ties into the tagline, “Sometimes the moments that make us sweat are the most amazing moments of all.” Rob and Louisa’s unlikely story is undoubtedly a sweet one and Ogilvy & Mather interviews the couple separately about their partners to add some depth to the story. How viewers gauge the story itself, though, will depend on whether they view a public proposal (which takes places in front of a film crew) as romantic or emotionally manipulative.
Supporting the effort are a series of shorter additional spots such as “The Most Nerve-Wracking Day Ever,” “Don’t Forget The Ring” and “Last Minute Nerves.”
CREDITS
Agency: Ogilvy & Mather
Agency Producer: Andy Roberts
Copywriter: Katie Green
Art Director: Keeley Ashdown
Creative Director: Maureen Shirreff
Global Creative Director: Andre Laurentino
Global Managing Partner: Alice Hunter
Global Business Director: Anneliese St. Amour
Global Account Director: Stephanie Elliott
Global Account Manager: Hannah Gage
Global Account Executive: Rachel Jeffery
Production Co.: O Positive
Director: Peyton Wilson
Executive Producer: Ralph Laucella, Marc Grill
Producer: Grayson Bithell
DP: David Lanzenberg
Editorial Co: Umlaut Films
Editor: Jessica Congdon
Editorial Executive Producer: Gina Locurcio
Post Facility: MPC London/MYC
Flame Artist: Alex Lovejoy
Color Artist: Adrian Seery
Post Producer: Dafydd Upsdell
Studio: Clearcut Sound Studio
Sound Engineer: Chris Wigglesworth