Kobe Bryant Gets Back in His Smart Car for ‘Big in the City’


By Ella Riley-Adams Comment

Kobe Bryant’s getting back in his Smart Car, according to this behind-the-scenes footage of the latest ‘Big in the City’ campaign photoshoot. Last we heard, he was driving through alleys and flinging basketballs to save fine art. Now, he’s carrying an elephant on the roof of his mini-mobile?

The direction of the shoot is unclear at this point, but we know Kobe looks attractive in various sleek suits while the smart car tries its best to be just as sexy. In terms of Smart Car functionality, we learn that all 6’6”of the Black Mamba fits into it. Banish all inappropriate thoughts from your mind this instant.

The Big in the City campaign comes from BBDO Beijing, with Staud Studios heading photography. AgencySpy will keep you apprised as the work is released.