Well, it looks like those celebs didn’t have enough star power to raise $1 million on their own, so those involved in the well-received “Digital Death” campaign turned to one man, pharma exec Stewart Rahr (pictured), to save the day and ensure that their tweeting rituals ensue.
The Brooklyn-born Rahr donated a whopping $500,000 to bring people like Kim Kardashian, Alicia Keys and Usher back to life, so to speak, on Twitter. According to the New York Post, after six days, the Keep a Child Alive cause had only taken in $450K and the aforementioned celebs were getting impatient. Rahr, who’s a big donor to Make-a-Wish, recently sold his pharmaceutical distro firm Kinray for $1.3 billion and he tells the Post, “I heard through the grapevine that they were short on their goals, and I wanted to help. I sold my company, and I wanted to give back to others in the Empire State.”
Phew, we were feeling awfully deprived over the past week. Thanks, Stew (and love the yellow shades)!