The tagline says it best, “Say it without saying it.” Men are too macho to show their feelings toward one another in public or arguably in general. I don’t know, it’s just the way we are.
BBH NY does a clever job of exploiting this truth, poking fun at it and in the end the agency produced a campaign to be proud of. Any man who gives another man a bottle of Johnnie Blue has some kind of motive which is very well depicted in this campaign when the son-in-law presents his father-in-law with a bottle in a desperate attempt to gain the latter’s acceptance. It’s no award-winning, Robert Carlyle-narrated effort but everyone has to pay their Christmas dues. Check out the second spot in the campaign after the jump.
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