Boulder full-service indie digital agency IMM expanded its leadership team with the appointments of Corien de Jong as senior vice president, executive creative director and Grenadier founder Rob Hofferman as senior vice president, client services.
Rob founded Grenadier with five other partners in August of 2012, serving as partner since then and brining in clients such as SunnyD, Waterpik, Hunter Douglas, Woody Creek Distillers and Rio Grande Mexican Restaurants. He spent three years as a managing partner at Sterling-Rice Group before leaving to form Grenadier. Prior to Sterling-Rice Group he spent almost eight years serving as a senior vice president with Grey New York, leading the agency’s Canon, Aetna and Santa Margherita wine accounts. Before joining Grey he held account director roles with Korey Kay & Partners and Hill Holiday.
Corien joins IMM from Denver-based Ogilvy agency Leopard, where she has served as vice president, creative director since February of 2013. She originally joined Leopard as an associate creative director in October of 2008, following over a year in that position with McClain Finlon. Prior to that she held senior art director roles with Modem Media/Digitas and FCBi. Over the course of her career, which has spanned over two decades, she has worked with brands including MetLife, Monster and Delta Airlines.
“Rob and Corien bring a wealth of industry knowledge to IMM,” said Sean Baker, IMM Chief Client Officer. “As we continue to deliver on our mission to combine people and technology to create campaigns that get smarter every day, their experience is an invaluable addition to our team.”
For the record, Grenadier continues to operate as usual following Hofferman’s departure.