So, this morning, we received a tip that raised our eyebrows regarding the Atlanta operations of a couple of familiar MDC shops, namely Doner and KBS+–specifically the latter’s spinoff unit, Media Kitchen. The tip we received said verbatim, “MDC shaking up Atlanta presence, shifting from KBSP to Doner in the market. Staff told today.”
Well, according to sources familiar with the matter, the situation doesn’t seem as dire as what our spy’s words lead us to believe. According to our sources, after taking a look at the collaboration of MDC’s Maxxcom Global Media group (which was formed earlier this year) and work on shared clients among its media agencies, the holding company thought it best that Media Kitchen Atlanta and Doner’s media clients “would benefit from even greater alignment of the two groups.” Well, consider it done as Media Kitchen Atlanta is indeed being aligned with and will be managed by Doner.
MKA was launched in spring 2010 following MDC’s decision to expand KBS+P into the 404 area. We’ve been told that no cuts are planned as a result of this latest move.