DOJO Picks Up Trend Micro Biz

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By Kiran Aditham Comment

With new president Marty Wenzell in tow, Geoff Edwards and Mauro Alencar’s San Francisco shop DOJO has been tapped as an agency partner for fellow Bay Area outfit, Trend Micro. If you haven’t heard of the latter, Cupertino, CA-based company, TM fancies itself “a global leader in antivirus cloud computing security.”

While tipsters were telling us that DOJO picked up global AOR duties for Trend Micro, a spokesperson for the latter clarifies things, telling us, “Not global AOR. We have retained them to lead our consumer division advertising efforts that, while primarily to be used in the US, may also be used by other regions.” According to the DOJO camp, which won the TM biz following a review, consumer-facing work for the brand will launch this month including digital films, display, social and web support.

Prior to DOJO, Trend Micro worked with the likes of Ogilvy and Leo Burnett.