ESPN Analyst John Clayton Appears with Ponytail, Slayer Shirt for ‘SportsCenter’

By Bob Marshall 

Though one of the most consistently hilarious campaigns in the history of television advertising, it’s been a while since we’ve seen a “This is SportsCenter” spot really knock it out of the park. That is, until today.

ESPN and W+K NY fulfill the fantasies and daydreams of fans nationwide with this spot, in which mild-mannered, buttoned-up NFL analyst John Clayton finally shows his true colors, or at least the colors that we’ve all been hoping he’s been secretly hiding. Yes, Clayton’s mythical ponytail makes an appearance. Yes, Clayton is secretly the world’s biggest Slayer fan. And yes, he still lives with his mom.


I don’t know what else to say about this, other than bravo ESPN, bravo W+K, and take a bow, John Clayton. Not that we needed any help getting revved up for the NFL season, but damn, who’s ready for some football? 

(h/t Deadspin)

Update: The spot will make its TV debut, aptly enough, on Sept. 10 during ESPN’s Monday Night Football double-header.  Credits after the jump.

Creative Directors    Brandon Henderson / Stuart Jennings
Copywriter    Charles Hodges
Art Director  Gary Van Dzura
Executive Producer   Temma Shoaf
Account Team    Brandon Pracht/Casey Bernard/ Ryan Burke
Executive Creative Directors    Ian Reichenthal / Scott Vitrone
Head of Content Production   Lora Schulson

Production Company    O POSITIVE
Director    David Shane
Executive Producers   Ralph Laucella/Marc Grill
Line Producer    Ken Licata
Director of Photography   Dave Morabito

Editorial Company    COSMO STREET
Editor    Tom Scherma
Post Producer   Heather Richardson
Post Executive Producer   Maura Woodward

VFX Company    SWITCH
Lead 3D Artist
Flame Artist   Jon Magel
VFX Producer    Diana Dayrit

Sound Company
Sound Designer
Music Company    APM
Music Composer

Mix Company    HEARD CITY
Mixer    Philip Loeb