Now that yours truly is finally back in New York (and still jetlagged), let’s try to get back into normal mode, shall we? If you don’t recognize the name Vic Palumbo, the Deutsch LA EVP, director of integrated production most recently co-conspired on the web app/game called “High Rollaz” and has played a key role in several efforts for VW (“The Force” and most recently, “Fast vs. Fast”) as well as Playstation and California Milk Advisory Board. Anyhow, it appears that the production head’s hard work over the past three years at Deutsch LA has paid off as the agency has named him a partner (by our count, that makes six in all in LA).
Prior to Deutsch, Palumbo spent nearly five years as director of production at Fallon, working with clients ranging from BMW to Travelers. But rather than rain down the rest of Palumbo’s resume on you, we’ll tell you that perhaps his most notable production stint prior to Deutsch was at W+K Portland, where he spent six years and was behind projects including the Emmy-winning “Move” for Nike.