To prove the speed of VW cars, Deutsch asks people who know the meaning of “fast” to co-star in their latest TV spots. Four YouTube sensations—a Rubik’s Cube wizard, a beatboxer, a speed reader, and a lightning-finger guitarist—accompany Eric Norris (son of Chuck) around a race track, aiming to complete tasks in their various skill sets before the VW cars complete a lap.
Granted, it’s far easier for a car to get around a track than for a vulnerable human to read the Gettysburg address while in said screeching, speeding car. The race might not have been very fair. But, these spots are still fun, and the quickness of the VWs is nothing to scoff at. Also, can we pause for a second to appreciate “speed cuber” Anthony Brooks, who can solve a Rubik’s cube with one hand (above)?! I can’t even look at a Rubik’s cube, knowing that as soon as I touch it I will be met with total frustration and humiliation.
Deutsch did well by choosing Internet-famous individuals with awesome, unusual talents. Their presence gives us the impression that VW cars aren’t just fast, they’re original and inventive, too.
Credits and more spots from the campaign after the jump.
Deutsch Creative Credits and Titles:
Mark Hunter Chief Creative Officer
Jerome Austria Digital Group Creative Director
Matt Ian Group Creative Director
Michael Kadin Group Creative Director
Scott Clark Digital Associate Creative Director
Donna Ko Junior Copywriter
Kate O’Connor Junior Art Director
Vic Palumbo Director of Integrated Production
Victoria Guenier Director of Broadcast Production
Kacey Hart Producer
Production Company: Recommended Media
Phillip Detchmendy Executive Producer
Darrin Ball Line Producer
Mitchell Amundsen Director of Photography
Chris Woods Director
Editorial Company: Union Editorial
Paul Plew Editor
Eric Brodeur Assistant Editor
Michael Raimondi Executive Producer
Joe Ross Senior Producer
Visual Effects/Post Facility: Resolution
Ben Looram Lead Flame Artist
Amir Qureshi Flame Artist
Evan Guidera Flame Artsist
Music N/A
Sound Design: Elias Arts
Sound Designer: Jay Nierenberg
Mixing: 740 Sound Design & Mix
Mixer: Andrew Tracy
Shoot Location: Willow Springs International Raceway, Rosamond CA
Additional Deutsch Credits:
Mike Sheldon President
Winston Binch Chief Digital Officer