In more people news for a sec, tipsters were right as usual as we’ve received confirmation that Zach Pentel and Rebecca Nadilo, who have each spent 18 months give or take at BBDO New York on the digital strategy side, have taken on larger roles at the agency. Their new shared title? SVP/digital strategy director. The pair will report to BBDO NY head of planning Jeff Kenyon, who was elevated to head of planning at the agency back in May. Prior to BBDO, Pentel headed up social strategy at Martin|Williams among other things while Aussie native Nadilo’s resume includes stints on the brand planning side at M&C Saatchi.
In addition to the new promotions, BBDO NY has also appointed PHD/West alum Jonathan Vu as SVP/digital strategy director, which calls for him to oversee the AT&T account.