Nearly three months after taking over as lead digital partner for Verizon Wireless, AKQA has finally found a creative lead for the business in Sung Chang, formerly a senior partner/ECD at Ogilvy. Chang spent eight years in all at O&M, most recently leading creative on Motorola and Nestle while serving as global ECD on Castrol EDGE.
In a statement, Chang’s new boss, AKQA CCO Rei Inamoto, says, “Sung was our first choice to lead the multi-disciplinary creative team for Verizon Wireless. With his great reputation as a creative leader, experience in telecommunications and his strong passion for technology, Sung is a natural fit for this new role, bringing a mobile-first mentality to the masses.”
During his career, Chang served as creative director at Red Sky Interactive and co-founded his own small shop called contempt. Now at AKQA, Chang will lead creative on Verizon Wireless out of the agency’s New York office.