Sources familiar with the matter confirm that AKQA will succeed R/GA in as lead digital partner for Verizon Wireless. We’ve been told that the parties have been notified as of this afternoon. R/GA and Moxie Interactive also participated in the review that began at the end of January for the “nation’s largest wireless carrier.” Due to the transition of such a massive account, we’ve been told it will be a few months until AKQA actually takes over on the Verizon digital biz, which will include mobile, e-commerce and in-store once the ink is dried. When pressed, AKQA would not offer comment on the matter.
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