Following the launch of the NFL season last week, as well as ESPN’s new NFL studio, 72andSunny has launched a new campaign for the network’s Sunday NFL Countdown, entitled “Count on Countdown.”
The campaign launched with a 30-second broadcast spot starring Eagles running back LeSean McCoy. In the spot, McCoy prepares for a Sunday game by following Countdown from his hotel, en route to the stadium and in the locker room. “Every Sunday, I count on Countdown,” McCoy says at the spot’s conclusion. Future spots in the campaign will shift the focus to fans around the country, such as Quin Kilgore’s Tattoo League of Omaha, Nebraska, which gained notoriety in a Countdown feature last season.
Credits:
Client: ESPN
President: John Skipper
Senior VP, Consumer Marketing: Aaron Taylor
Senior Director, Marketing: Seth Ader
Associate Director, Marketing: Alex Green
Associate Manager, Marketing: Andrea Valachovic
Coordinator, Marketing: Marcus Lynam
Agency: 72andSunny
Executive Creative Director/ Partner: Jason Norcross
Executive Creative Director/ Partner: Bryan Rowles
Group Creative Director: Nate Morley
Creative Director: Jason Pollock
Sr. Writer: Jack Jensen
Designer: Gerardo Ortiz
Group Brand Director: James Townsend
Brand Director: Matt Rohmer
Brand Manager: Ryan Warner
Brand Coordinator: Rochelle Farnum
Director of Film Production: Sam Baerwald
Senior Film Producer: Jessica Friedman
Producer: Thomas Martin
Business Affairs Manager: Cecilia (Harvey) Prins
Business Affairs Coordinator: Noah Winter
Post Production: Studio 72
Editor: Aaron Leichter
Editorial Post Producer: Becca Purice
Finishing: Ntropic
Audio Post: Play
Audio Engineer/Mixer: John Bolen
Executive Producer: Lauren Cascio