Fox-owned station WJBK is the social leader for the Detroit market over the last 30 days, according to data from Share Rocket.
Graham-owned WDIV is a close second to WJBK’s 40 share with a 34 Share.
The NBC affiliate upped its share by nearly 10 percent in the last 30 days to close the gap. Its Facebook page brought in a higher Share (32.68) than WJBK’s (30.45) but WJBK leveraged the popularity of its anchors and reporters who had seven of the top eight individual Facebook pages in the market.
WJBK anchor and Detroit radio show host Jay Towers led all individuals with a 2.71 Share. Share Rocket says WJBK’s Roop Raj had a 179 percent spike in Engagement to place second.