Milwaukee CBS affiliate WDJT has named Jim Collins its director of strategic marketing.
The Weigel Broadcasting owned station said Collins will work with all departments to increase ratings, revenue, visibility and involvement in the community. He reports to general manager Anne Brown.
“I am thrilled to be working with CBS 58 and continue connecting with and supporting the people of Milwaukee. I am excited to jump in and have the opportunity to work with Anne and the CBS 58 team,” said Collins.
Collins comes from WTMJ where he worked for 16 years. Most recently, he was the news content operations manager. From 2018 to 2021, he was was selected as an E. W. Scripps Leadership Champion, overseeing corporate leaders within the company and identifying future leaders.
“As a Milwaukee native, Jim possesses a deep understanding of how to connect with the people of Milwaukee,” said Brown. “His passion and experience will prove to be a key element in our station efforts.”