Gray’s Birmingham, Ala., Fox affiliate WBRC will be launching the first-ever local Telemundo affiliation in the market on August 31.
The Spanish-language Telemundo network will be available to watch over-the-air on WTBM channel 24.1, WBRC’s recently acquired Birmingham LP (low power) station. Following the initial over-the-air launch on WTBM in Birmingham, the Telemundo broadcast will also be distributed over-the-air on WJMY 25.1 in Tuscaloosa, on cable providers, streaming platforms and WBRC.com.
“WBRC and our parent company, Gray Television, are committed to serving all the audiences within the local communities we serve,” said Gray Television regional vp and WBRC vp and general manager Collin R. Gaston. “The Hispanic community is the third largest ethnic group in Birmingham—and the addition of Telemundo will help satisfy the growing appetite for Spanish-language syndicated programming, entertainment, national and local news.”