WBAL Names Director of Programming

By Kevin Eck 

Justina Pollard has been named director of Programming and Public Affairs for Baltimore NBC affiliate WBAL.

Pollard moves from her position as Programming & Public Affairs production assistant and internship coordinator. She’s worked at WBAL for nine years.

“Justina is the perfect person to lead the Programming and Public Affairs Department at WBAL-TV. As a Baltimore native, she’s tapped into the community and knows what our viewers want to see on-air and online. She’s earned this position through her tireless work in helping determine how WBAL-TV can continue to support the citizens of Baltimore City and our surrounding counties through our public affairs efforts,” said GM Dan Joerres.