Sinclair says its syndicated program “Full Measure with Sharyl Attkisson” is up 76 percent between November 2015 and November 2016.
Among Adults 25-54, viewership increased 116 percent in the same period. The political show started its second season last September.
“Viewers want an honest, unbiased presentation of the news, and appreciate the hard work and dedication required to research and uncover the truth regarding issues that impact their lives,” said Batt Humphreys, Full Measure’s ep. “Our own Rasmussen-conducted polling showed that more than two-thirds of Americans didn’t trust the media during the election. We tell it like it is, and that clearly resonates and is gaining momentum with Full Measure’s audience.”
Sinclair says the Sunday morning show regularly beats cable news outlets such as CNN, MSNBC, HLN, and CNBC based on viewership data in the 81 markets where the program is seen.
“Week after week, Full Measure continues to deliver stories you won’t see anywhere else,” said Sinclair’s vp of News Scott Livingston. “Viewers are coming to trust our team for honest reporting and a commitment to accountability.”