When Nielsen Media Research sent out its weekly television ratings report for the first week in September, TV programmers and marketing directors across America blinked, rubbed their eyes, then blinked again. Could it really be? Spanish-language Univisin finishing first?
Not first in the Spanish rankings, not first in Miami or Los Angeles: First in the whole United States, ahead of Fox, CBS, ABC and NBC.
It could be. It was. And, says Univisin Networks President Cesar Conde, it will be again. More…