Telemundo is offering its viewers a first for Spanish-language speakers in the digital space. The Spanish-language network updated its news apps to include automatic news, weather forecasts and weather alerts in Spanish.
Telemundo says its the first time a U.S. local tv station group is offering interactive mobile features in Spanish. The new apps also allow for personalization and give the viewer the ability to watch video while reading articles on the same screen.
“The Telemundo Station Group continues to break the mold by offering Spanish-language users innovative digital products that are built and designed with their preferences in mind,” said Ozzie Martinez, svp of News, Digital and Standards, Telemundo Station Group. “For the first time ever, Spanish-language app users will be able to experience a personalized digital local news experience – in the language they prefer – and we’re excited to be the first in the local broadcast industry to offer these innovative digital products to our viewers. This investment represents our deep-rooted commitment to providing our local stations with the tools they need to better-serve their viewers, and across all platforms.”