Tegna has named Lisa Columbia president and general manager of its Louisville, Ky. ABC affiliate WHAS.
Lynn Beall, Tegna’s evp and COO of media operations, said Columbia’s “passion and enthusiasm” is evident in the “results she has delivered to our clients.”
“Lisa and her team have been connecting Louisville consumers with businesses for years and she is the perfect leader to bring that same energy and effectiveness across the entire WHAS11 operation,” Beall said.
Columbia was general and local sales manager at WTVQ in Lexington, Ky. before joining WHAS in 2012. She started at the station as local sales manager and was promoted to director of sales in 2017.