ShopTalk | TV Biz Ratings Pioneer Arthur C. Nielsen Jr. Dies By Andrew Gauthier on Oct. 5, 2011 - 12:48 PM Arthur C. Nielsen Jr., a figure inextricably linked to TV ratings, has passed away. He was 92. Here’s The New York Times: The son of Arthur C. Nielsen, Mr. Nielsen became president of the A. C. Nielsen Company in 1957 and ...