Sinclair Names Valerie Koonce GM of KBOI in Boise

By Kevin Eck 

Valerie Koonce has been named vice president and general manager of Sinclair Broadcast Group’s Boise, Idaho stations KBOI and KYUU.

This is a return to KBOI for Koonce who was the station’s gsm from 2014 to 2018. Koonce comes from KUTV in Salt Lake City where she was the marketing sales manager.

“Valerie is a seasoned media and sales executive and we are thrilled she is bringing her skills back to Boise to lead the teams at KBOI and KYUU as VP/GM,” said Rob Weisbord, Sinclair’s chief operating officer and president of broadcast.


Throughout her career, Koonce has held several sales roles including, director of sales at Neuhoff Communications, senior account executive at KSTU in Salt Lake City and local sales manager at KTVX in Salt Lake City. She started her media career as a new business account executive at KUTV, which was owned by Viacom at the time.

“I am honored and humbled to have this amazing opportunity to lead KBOI and KYUU in Boise. It has been a dream come true for me to lead a spectacular team in a city that I love,” said Koonce. “I look forward to serving the Treasure Valley community through our commitment to excellence. I am excited to be a part of the evolution of broadcasting and to bring our world class marketing capabilities to Boise and beyond.”