Sinclair Names Rob Weisbord COO and President of Broadcast

By Kevin Eck 

Sinclair Broadcast Group, Inc. has named Rob Weisbord its chief operating officer and president of Broadcast.

Weisbord has been the president of Broadcast and chief advertising revenue officer since 2020. In his new role, Weisbord will lead operations for the company and its owned and operated television stations, 21 regional sports network brands, national networks including Tennis Channel and Stadium, multicast networks and all digital and streaming platforms.

“As Sinclair continues to expand into a multi-platform content and solutions business, Rob is uniquely qualified to serve as COO,” said Chris Ripley, president and chief executive officer of Sinclair Broadcast Group. “He has been instrumental in the growth and diversification of our business operations, with an impressive record of innovative thinking, bold leadership, and strategic and operational accomplishments. We are thrilled to promote Rob into this position.”


Weisbord has served in various executive management positions for the Sinclair since he started in 1997, including chief operating officer of Sinclair Digital Group, vice president of New Media, director of Digital Interactive Marketing, regional group manager, and general manager for Sinclair’s Las Vegas duopoly KVMY and KVCW.

“Over the last 40 years, Sinclair has established itself as a leading provider of local news and sports content and I’m excited to have the opportunity to continue its evolution and advancement while building on its existing successes,” said Weisbord.