Scripps NBC Affiliate in West Palm Beach Gets New Leadership

By Kevin Eck 

Bill Siegel has been named vice president and general manager of WPTV and WHDT, Scripps’ NBC affiliate in West Palm Beach, Fla.

This is a move within Scripps for Siegel, who has been working as the vp and gm of WSFL, Scripps’ CW affiliate in Miami since December 2019. Siegel also served as senior director of content strategy for Scripps Local Media division in Cincinnati.

“Bill is a veteran journalist dedicated to impactful and trustworthy journalism,” said Scripps Local Media president Brian Lawlor. “His deep experience in broadcasting will help drive WPTV’s continued success.”


While at WSFL, Siegel led the station’s partnership with WPLG in Miami to launch new local newscasts. Siegel also worked with Scripps leaders across the state to develop and launch Florida 24, a free statewide news channel streaming 24/7 with headlines, breaking news, and in-depth reporting.

“I am very proud of what we were able to accomplish in Miami—and I know that our teams will continue to advance local journalism in South Florida,” said Siegel. “I look forward to continuing my Scripps journey in West Palm Beach—and I am thankful to be given the opportunity to lead the great team at WPTV.”