Pat LaPlatney (pictured right) has been named president and CEO of Raycom Media. He’ll replace retiring president and CEO Paul McTear (left).
LaPlatney currently oversees the station group’s revenue and digital ventures.
“At Raycom Media we take tremendous pride in a tradition of growing leaders from within the company,” said McTear. “Pat is the ideal leader to successfully guide Raycom Media and our employees to our future goals as we navigate the ever changing needs of our local audiences and clients.”
In between working at Raycom Sports as svp of programming distribution until 1997 and joining Raycom Media in 2007, LaPlatney worked in senior management roles at Westwood One.
Raycom also promoted Susana Schuler to evp of Content & Operations. She’ll add oversight of research and other operations to her current responsibilities overseeing news, marketing and programming.
“Our Local Media Companies have an incredible connection to their communities,” said Schuler. “Our almost 5,000 employees make Raycom Media who we are each day by embracing and maximizing localism. I’m deeply proud to be a partner in that mission and excited about what the future brings for our leaders to serve our audiences, communities and our clients like no other broadcast company in America can.”