Philadelphia NBC Station Names New VP of News

By Stephanie Tsoflias Siegel 

Elizabeth Flores has been named vp of news for NBC10 and Telemundo62 in Philadelphia.

Flores comes from New York City, where she was the assistant news director at WABC since 2018. Prior to that, she spent 17 years at WTVJ-WSCV in South Florida as an assignment news director and a senior ep.

She replaces Anzio Williams, the station’s former vp of news, who in August left the station after eight years to head up diversity efforts at NBC-owned stations as svp of diversity, equity and inclusion.


“We are beyond thrilled to have Elizabeth join our team as Vice President of News,” said Ric Harris, president and general manager of NBC10 and Telemundo62. “She is an exceptional strategic news leader who embraces innovation in journalism and digital engagement across all platforms and in two languages. Her intimate knowledge and deep appreciation for the Hispanic community will also help us to strengthen our already strong storytelling capabilities for the Spanish-speaking audiences we proudly serve.”

Flores was born and raised in Miami, and is a first-generation Latina. She holds a bachelor of arts in mass communication from Lynn University in Boca Raton, Fla.

“I’m so excited to join the NBC10 and Telemundo62 family,” she said in a statement. “It will be a privilege to work with an exceptional team of journalists in both English and Spanish. I am looking forward to getting to know the communities that we serve and making the City of Philadelphia my home.”

She will begin on Jan. 11.